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All time flat design rules - Wed Jun 29, 2016 1:39 pm

Flat Design Rules

So let’s examine what makes something flat. There are five pretty distinct characteristics. 


No Added Effects

Flat design gets its name from the shapes used. Flat design employs a distinct two-dimensional style that is simply flat.
The concept works without embellishment – drop shadows, bevels, embossing, gradients or other tools that add depth. Every element or box, from image frames to buttons to navigational tools, is crisp and lacks feathered edges or shadows.


Simple Elements

Flat design uses many simple user interface elements, such as buttons and icons. Designers often stick to simple shapes, such as rectangles, circles or squares and allow each shape to stand alone. Shape edges can be perfectly angular and square or include curvature.
Each UI element should be simple and easy to click or tap. Interaction should be intuitive for users without a lot of in-design explanation.

In addition to simple styling, go bold with color on clickable buttons to encourage use. But don’t confuse simple elements with simple design, flat design concepts can be just as complex as any other type of design scheme.


Focus on Typography

Because of the simple nature of element in flat design, typography is extremely important.
The tone of typefaces should match the overall design scheme – a highly embellished font might look odd against a super-simple design. Type should also be bold and worded simply and efficiently, in an effort for the final product to have a consistent tone visually and textually.

Focus on Color

Color is a large part of flat design. Flat design color palettes are often much brighter and more colorful than those for other sites.
Color palettes for flat design projects often contain many more hues as well. While most color palettes focus on two or three colors at most, flat design palettes may use six to eight colors equally.

Minimalist Approach

Flat design is simple by nature and works well with an overall minimalist design approach.
Avoid too many bells and whistles in the overall site design. Simple color and text may be enough. If you want to add visuals, opt for simple photography.


Source and detailed info here: http://designmodo.com/flat-design-principles/



#fridaytip #flatdesign #flat #youshouldknow #rules #designerrules #tip
Search in: Graphic Design School  Topic: All time flat design rules  Replies: 1  Views: 624

10 Typography tricks you should know - Mon Jun 20, 2016 11:32 am

10 typography tricks every designer should know

Reply to see:


#fridaytip #typography #trick #youshouldknow #designerrules #font #size
Search in: Graphic Design School  Topic: 10 Typography tricks you should know  Replies: 0  Views: 548

Logo Design Tips - Fri May 13, 2016 7:22 pm

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Source: http://digitalsynopsis.com/design/logo-design-tips/




#fridaytip #logo #logodesign #tip #youshouldknow #designerrules #designertip
Search in: Graphic Design School  Topic: Logo Design Tips  Replies: 0  Views: 553

10 Tips to choose the right font - Sat Apr 30, 2016 7:21 am

10 Tips To Help You Choose The Right Fonts

Topics tagged under designerrules on Graphic Balloon 10-commandments-of-typography-infographic


Search in: Graphic Design School  Topic: 10 Tips to choose the right font  Replies: 3  Views: 681

20 Designer Rules - Sat Apr 23, 2016 7:50 am

20 design rules you should never break. Smile
Credit and explanation of each rule:
https://designschool.canva.com/blog/design-rules/

01. Don’t Forget To Kern
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02. Don’t Disregard Readability/Legibility For Aesthetic Reasons
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03. Keep Your Line Lengths Short
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04. Have Purposeful Hierarchy
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05. Practise Appropriate Word Spacing
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06. Use The Correct Alignment
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07. Always Use A Grid
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08. Always Design For Your Audience
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09. Avoid Widows And Orphans
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10. Have A Logical Colour Palette
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11. Have A Consistent Font Palette
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12. Never Use Display Fonts For Body Copy
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13. Never Stretch Type
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14. Avoid Colour Discord
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15. Don’t Think Of White Space As Empty Space
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16. Don’t Follow Design Trends
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17. Use The Right Tools
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18. Consider Your Medium
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19. Learn The Rules Of Grammar
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20. Don’t Use Too Many Effects
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#fridaytip #youshouldknow #rules #designerrules
Search in: Graphic Design School  Topic: 20 Designer Rules  Replies: 0  Views: 515

Typography Terms Master - Sat Apr 16, 2016 9:00 am

Typography Terms Master
Typography Terms Master


Credit goes to CreativeBloq for the tutorial.

Topics tagged under designerrules on Graphic Balloon Letteranatomy
A visual guide to some common typography terms - see key below


Key to image: 1. Bowl; 2. Stem; 3. Counter; 4. Arm; 5. Ligature; 6. Terminal; 7. Spine; 8. Ascender; 9. Apex; 10. Serif; 11. Ear; 12. Descender; 13. Crossbar; 14. Finial; 15. Ascender height; 16. Cap height; 17. X-height; 18. Baseline; 19. Descender line





Aesc (phonetic: ash)









A ligature of two letters – 'a' and 'e'. The aesc derives from Old English, where it represented a diphthong vowel, and has successfully migrated to other alphabets including Danish and Icelandic.

Aperture









The constricted opening of a glyph, as seen in the letter 'e'. Varying the size of the aperture has a direct effect on the legibility of a letterform and, ultimately, readability.

Apex









The point at the top of a character where the left and right strokes meet. The example shown here is the top point of an uppercase a.

Arm









A horizontal stroke that does not connect to a stroke or stem at one or both ends – such as the top of the capital T.

Ascender









The part of a lower case letterform that projects above the x-height of the font. Ascenders are important for ease of prolonged reading, though the combination of too much asc

Topics tagged under designerrules on Graphic Balloon ART183.ntk2_.ascender1.jpg1ender-height and not enough x-height can cause problems.
The ascender projects above the x-height of the font

Baseline









The baseline is where the feet of your capital letters sit. Below this line are descenders and loops.

Bowl









The shapely, enclosed parts of letters such as 'p' and 'b'.

Beak









The beak-shaped terminal at the top of letters such as 'a', 'c', 'f' and 'r'.

Bicameral (as opposed to Unicameral)









Bicameral refers to alphabets that have upper and lower case letterforms, such as Roman and Cyrillic – as opposed to the likes of Hebrew and Arabic.

Bracket









A wedge-like shape that joins a serif to the stem of a font in some typefaces.

Cap height









The height of a capital letter above the baseline.

Copyfitting









The job of adjusting point size and letter spacing in a bid to make text occupy its allotted space in a harmonious fashion.

Counter









The enclosed – or partially enclosed – portion of letterforms such as 'c', the lower part of 'e' and 'g'; easy to get mixed up with the bowl.

Crossbar









The crossbar connects two strokes, as in 'H'. Not to be confused with the crossstroke that cuts through the stem of letterforms such as 't'.

Cursive









These are typefaces that imitate handwriting. Ever popular with Joe Public, the design community is often less than thrilled by these sometimes flowery fonts.

Descender









The part of the letterform that falls below the baseline. In lowercase terms, this means 'p', 'y' and 'q', and sometimes applies to uppercase 'J' and 'Q'.

Diacritical









Is it so critical that you might die? No. Diacriticals refer to accents applied to letterforms by languages including French, Czech and German in a bid to enhance the function of the glyph.

Dingbat









Once known as printer's flowers, dingbats are decorative elements that can vary from simple bullets to delicate fauna and flora often formed into themed collections.

Topics tagged under designerrules on Graphic Balloon ART183.ntk2_.dingbats.jpg
Dingbat are decorative elements such as bullets

Display fonts









Any typeface intended to be used in short bursts can be defined as a display font. They're often created just for use at large point sizes, as with headlines and titles.

Drop cap









An oversized capital letter often used at the start of a paragraph that 'drops' into two or more lines of text, but can also climb upwards.

Ear









A small stroke extending from the upper-right side of the bowl of lowercase g, as shown in the example. It can also appear in a lowercase r.

Ethel









A ligature of the letters 'o' and 'e'.

Em









Often referred to as 'Mutton' to distinguish it from the very similar-sounding En, Em is a horizontal space equal to the current point size of text.

En









'Nut' to its friends, the En is a horizontal measure one half the size of an Em. That being the case, 'lamb' might have been more appropriate.

Eye









The eye is similar to a counter, but instead refers specifically to the enclosed part of the letter 'e'.

Finial









A tapered or curved end, which appears on letters such as e and c.

Fleuron









A subcategory of, or the precursor to, the dingbat. Fleurons are floral marks dreamed up by printers of the past to help decorate text.









The HTML5 tag that brings typography to the internet with typefaces directly embedded in web pages.

Glyph









Any singular mark that makes part of a font, whether a letter, number, punctuation mark or even a dingbat. Glyphs are the building blocks of typography.

Topics tagged under designerrules on Graphic Balloon ART183.ntk2_.glyph_.jpg
Glyphs are the singular parts that make up a font

Grapheme









Very similar to glyph, but possibly a bit broader. A grapheme is a fundamental unit of language, such as a Chinese pictogram, an exclamation mark or a letterform. Still with us in our guide to what is typography? Great! Because we've got more terms coming your way!

Gutter









The spaces between facing pages of, and very often columns of text.

Justified









In a paragraph of justified text, the contents are arranged so that there is no white space at the end of a line: each begins flush left and finishes flush right.

Kerning









The art of adjusting the proximity of adjacent letters to optimise their visual appeal and readability.

Leading









Leading describes the vertical space between each line of type. In olden times actual strips of lead were used to separate lines of text vertically; the naming convention persists.

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Leading describes the vertical space between each line of type

Legibility









The ease with which one letterform can be distinguished from the next. It feeds into but is not the same as readability.

Loop









The lower part of the letter 'g' is known as its loop or lobe. Sometimes called the tail – a term that also takes in the lower portion of letter 'y'.

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The lower part of the letters 'g' and 'y' are known as the loop or lobe

Logotype









The lettered part of any marque or identity. The logotype can be taken separately from its graphic companion.

Ligature









The conjoined but non-identical twins of the typographic universe. Ligatures pull two forms together to produce a new glyph.

Manicule









Also known as the bishop's fist (stop sniggering at the back), the pointing hand symbol is a popular dingbat.

Monospace









Fonts in which every letterform occupies the same horizontal space.

OpenType









Designed by Microsoft and Adobe, OpenType supplanted and improved upon TrueType and PostScript fonts.

Oblique or sloped roman









To be distinguished from italics, in which the letterforms are purposefully drawn to be different to their upright cousins. Oblique letters are merely slanted versions of the standard roman form, often arrived at by mechanical means.

Orphan









The first line of a new paragraph stranded at the bottom of a page. This is considered to be as bad as the name suggests.

Pica









One sixth of an inch in length, the pica is associated with line-length and column width. There are 12 points or 16 pixels in one pica.

Pilcrow









The paragraph symbol, it now marks the presence of a carriage return but at one time is thought to have denoted a change of theme in flowing text.

Point









A standard typographical measurement equal to 1/12 of a pica or 1/72 of an inch.

Readability









Readability refers to the ease with which a block of text can be scanned by eye.

Serif









A flare or terminating flourish at the end of a letterform's strokes believed to originate with the Roman tendency to paint letters onto marble before chiselling them out.

Sidebearing









The horizontal space to either side of a letterform, separating it from other letters.

Spine









The main curved stroke of a lowercase or capital S.

Squoosh









This is the inadvisable process of squashing or expanding a typeface digitally either to fit a space or for visual effect. If you do it, make sure you keep it to yourself.

Topics tagged under designerrules on Graphic Balloon ART183.ntk2_.squoosh.jpg
Squoosh is the process of squashing or expanding a typeface digitally

Spur









A small projection from the curve of a letterform, sometimes known as a beak or a beard. G provides a good example.

Stem









A vertical, full-length stroke in upright characters.

TDC









The Type Directors Club is a typography organisation based in New York.

Tittle









The brilliantly suggestive name for the dot above letters 'i' and 'j'.
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Tittle is the name for the dot above the i or j

Terminal









A type of curve at the end of a stroke. Examples include the teardrop shapes in: 'finial', 'ball', 'beak' and 'lachrymal'.

x-height









The height of the lowercase x in any given typeface. This delimits the size of the glyph's detail and therefore also of its ascenders and descenders.


Credit: http://www.creativebloq.com/typography/what-is-typography-123652/2

#tutorial #youshouldknow #designerrules #typography #mimózacollection #mimózatutorial #creditedsource
Search in: Graphic Design School  Topic: Typography Terms Master  Replies: 1  Views: 1252

Typography Basic Terms - Sat Apr 16, 2016 8:15 am

Basic Typography Terms
Basic Typography Terms


Credit goes to CreativeBloq for the tutorial.

CreativeBloq wrote:
Typography is, quite simply, the art and technique of arranging type. It's central to the work and skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design.


Choosing a font












There are countless free fonts you can use on the web. However, just because you can choose from a vast library doesn't mean you have to; there's something to be said for painting with a limited palette, and tried and tested fonts like Helvetica continue to serve us well.

Topics tagged under designerrules on Graphic Balloon Toomuchfancy


01. Size












All typefaces are not created equally. Some are fat and wide; some are thin and narrow. So words set in different typefaces can take up a very different amount of space on the page.
The height of each character is known as its 'x-height' (quite simply because it's based on the letter 'x'). When pairing typefaces – such as when using a different face to denote an area of attention – it's generally wise to use those that share a similar x-height. The width of each character is known as the 'set width', which spans the body of the letter plus a space that acts as a buffer with other letter.

Same size - different font
Topics tagged under designerrules on Graphic Balloon Samesizedifferentfont


02. Leading












Leading describes the vertical space between each line of type. It's called this because strips of lead were originally used to separate lines of type in the days of metal typesetting.
For legible body text that's comfortable to read, a general rule is that your leading value should be greater than the font size; anywhere from 1.25 to 1.5 times.


Leading 0 - 0.5 - 2

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03. Tracking and kerning












Kerning describes the act of adjusting the space between characters to create a harmonious pairing. For example, where an uppercase 'A' meets an uppercase 'V', their diagonal strokes are usually kerned so that the top left of the 'V' sits above the bottom right of the 'A'.
Kerning similar to, but not the same as, 'tracking'; this relates to the spacing of all characters and is applied evenly.


First Row Kerning 0 - 100 - 500
Second Row Tracking 0 - 0.2 - 0.6

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04. Hierarchy and scale












If all type was the same size, then it would be difficult to know which was the most important information on the page. In order to guide the reader, then, headings are usually large, sub-headings are smaller, and body type is smaller still.
Size is not the only way to define hierarchy – it can also be achieved with colour, spacing and weight.



Credit: http://www.creativebloq.com/typography/what-is-typography-123652

#tutorial #youshouldknow #designerrules #typography #mimózacollection #mimózatutorial #creditedsource
Search in: Graphic Design School  Topic: Typography Basic Terms  Replies: 0  Views: 1209

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